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The Perfume Capital of the World

Grasse is a must-visit destination for perfume lovers, history enthusiasts and travellers looking for a unique experience

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Narrative Nomad
Mar 16, 2025
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Famous pink umbrellas decorating the central streets of Grasse - Shutterstock

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Grasse is a historic town in the south of France, known as the Perfume Capital of the World. It is located in the Provence-Alpes-Côte d'Azur region, about 16 km (10 miles) north of Cannes on the French Riviera. Grasse has been the centre of the French perfume industry for over 300 years, producing high-quality fragrances for some of the world’s most famous perfume houses. The town is surrounded by fields of roses, jasmine, lavender, and orange blossoms, which are key ingredients in luxury perfumes.

Grasse is not just about perfume—it is also a beautiful place to visit, with a charming Old Town, historic buildings, and stunning gardens. It offers a mix of history, culture, and natural beauty, making it a great addition to any France travel itinerary. Visitors can tour perfume factories, explore museums, and even create their own signature scent.

In Today’s Email:-

  • The Perfume Capital of the World: Grasse is a charming town in the south of France, known for its historic perfume industry, beautiful gardens, and Provençal charm. Here are ten must-visit destinations in Grasse, along with what they are known for:-

    • Fragonard Perfume Museum & Factory

    • Molinard Perfumery

    • Galimard Perfumery

    • International Perfume Museum (Musée International de la Parfumerie)

    • The Historic Old Town (Vieux Grasse)

    • Notre-Dame-du-Puy Cathedral

    • Jardin du Musée International de la Parfumerie (Perfume Garden)

    • Villa-Musée Jean-Honoré Fragonard

    • Domaine de Manon

    • Le Jasmin de Grasse Festival

  • What’s Around Grasse?

    • Grasse is well-positioned for travellers exploring southern France.

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